// OUR BRAND FAMILY
The freshly topped pizzas and pizza bases created by Della Rosa Traditional Fresh Foods® are marketed under four distinct brands which collectively appeal to the broad spectrum of pizza consumers. Our extensive research and development processes give insight into what the customer wants to buy and our technical expertise allows us to supply products to suit. Here is a closer look at our brand portfolio.
Our flagship pizza range, Della Rosa™ is proudly sold through Woolworths and is the first of the portfolio to be sold internationally. The Della Rosa™ range appeals to the discerning consumer who doesn’t compromise on quality. The range is produced in the traditional Italian method – baked in a stone based oven. Adding to the authenticity of the range is the rectangular shape which is the convention in Italian home cooking. Della Rosa™ rectangular pizzas are the first of their shape to be sold through supermarkets. The finest local, fresh ingredients are used in the hand topping of each pizza, creating restaurant quality pizzas in flavours such as Spicy Italian, Chargrilled Chicken, Tandoori Chicken, Pesto Margherita, Pumpkin and Feta and Sicilian Ortolana. The Della Rosa™ range also incorporates some circular based Pane Italiano, completing the range with the simple olive oil, tomato and garlic pizza bases.
2014 Food Magazine Award Winner – Prepared Foods Category
Familiar and comforting, d’Agostino is ‘The Flavour of the Mediterranean’ and our mid tier range of round pizzas. d’Agostino was specifically designed to be enjoyed by families in particular. The well known and ever pleasing recipes of Pepperoni, Hawaiian, Meat Lovers and Supreme are featured in the range. Australian families are sometimes the toughest of critics. The success of d’Agostino is an indication that families are returning to the brand time and again for its trusted, consistent quality. The d’Agostino brand is well placed for rapid growth in the Australian retail market and has great potential to do the same internationally.
The Santino™ pizza range is our premium selection of fresh pizzas sold exclusively through Coles supermarkets. We love to trial ingredients and design new recipes and the Santino™ range is where the best of our collection is on offer. Vegetarian pizza could not be more enticing with ingredients such as roasted peppers, spinach, feta and basil pesto. Salami Capricciosa with mushrooms, olives and shaved parmesan or Pesto Chicken and Chorizo with roasted peppers, both sound and taste as good as restaurant quality dishes. Santino Select Foods® far exceed the retail consumer’s expectations. Known for being as modern and flavoursome as it is traditionally Italian, the superior Santino™ range has raised the bar for retail pizzas.
2015 Food Magazine Award Winner – Ready Meals Category
The La Regina Fresh Foods® range was developed with the intention of being sold exclusively into IGA Metcash and Independent Supermarkets. These fresh pizzas have proved to be hugely popular in this target market with quick sales rising rapidly. The La Regina® range of pizzas is a prime example of the successful implementation of the Della Rosa™ method for consumer research and technical innovation. The range comprises twelve topped pizzas and three pizza base varieties and is affordable for all consumers.